Market Trends: The Impact of Mobile Device Proliferation on Consumer Research

An increasing number of research companies use or are planning to use mobile research methods. As mobile becomes the de facto standard of market research, marketing managers and market researchers must learn to evaluate mobile-based methods in the context of technology developments.

Publication: 
Gartner
Author: 
Escherich, Meike
Document Type: 
Research
Paywall: 
$

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