Market Guide for Mobile App Analytics

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Organizations run the risk of app abandonment and poor user engagement when they fail to understand how to integrate mobile analytics with the business goals, effectively gather user feedback, and sift through the troves of information analytics provides. This market guide allows marketers to position themselves a step ahead of competitors through a "multifaceted mobile app analytics portfolio." Strategies dealing with instrument data collection, app life-cycle monitoring, and predictive analytics give teams an advantage by driving organizational agility, customer retention, and mobile application quality and performance.

Publication: 
Gartner
Author: 
Adrian Leow, Melissa Davis, Jason Wong
Document Type: 
Research
Paywall: 
$
Description: 
Learn how to take advantage of mobile app analytics tools to discover ways to improve your app & gain key insights into how your users are engaging.
Meta Title: 
Using Mobile App Analytics Tools to Optimize Your App

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