Market Guide For Augmented Reality

This article discusses the various uses of augmented reality. The article discusses several tactics that businesses could employ to better utilize augmented reality when developing consumer experiences. On the consumer side, this article discusses the ways in which consumers utilize augmented reality. This article also takes a look at the history and development of augmented reality. Gartner predicts that by the year 2020, there will be over 35 million augmented and virtual reality applications sales. Augmented reality should be looked at as an extension of the brand when looking outward, and when looking inwards augmented reality should be looked at as something that will improve employee functions.

Toung Huy Nguyen and Brian Blau
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