Mail Innovation

Mailbox attached to blue shingles. Gift wrapped in red and white and a card sticking out of mailbox

Even though digital communication grows sharply, direct mail remains as effective as it has been. This paper highlights the significance of direct mail and displays three categories of mail innovation that can provide value to both senders and recipients. The first category is connected mail linking recipients to a digital experience through the use of mobile or computer devices. The format of this category contains QR Codes, Augmented Reality, Near Field Communication and Webkeys. The second one is electronic mail which is embedded with an electronic component, such as text messaging system, or video advertisement. The last category is dimensional mail. By using nontraditional ink and interesting designs, the mail piece can better capture customers' attention.

Publication: 
RARC Report
Author: 
Not known
Document Type: 
Research
Paywall: 
Free

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