Keywords: What Are Keywords & Why Do They Matter for PPC?

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This article gives timeless information about keywords, with the specific explanations and definitions of keywords, matches, and queries that you need to perfect your pay-per-click strategy. To make your text ads relevant, use keywords that are most relevant to your target market by grouping keywords by themes. Then, customize your ads with strategies like dynamic keyword insertion and sitelinks. Make sure to also specify which kind of match your ad should have, whether broad or exact or something in between. Read this article below to gain a deep insight into marketing with keywords.

Publication: 
WordStream
Author: 
WordStream
Document Type: 
Research
Paywall: 
Free

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