It’s all about Mail and Email
At Royal Mail we’ve always believed in using the power of 1 to 1 communications
to build customer relationships.
However, technology has transformed marketing communications. The development
of email and the rapid adoption of smartphones and tablets have changed the way
we connect with customers forever. When you want to talk to customers directly
you now have many different tools at your disposal and that’s a good thing.
So we’ve conducted extensive research to find out how customers prefer
businesses to talk to them.