Importer Used Direct Mail to Increase Sales

Sarac Distributors is an importer and wholesaler of shotguns, pistols, holsters and gun accessories that only sells to licensed Federal Firearms License dealers nationwide. The company needed an efficient marketing campaign to increase their business. Sarac Distributers chose to use a postcard marketing campaign aimed at gun retailers, which resulted in increased sales of $10,000.

Document Type: 
Case Study

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