How to wow with service innovation: Trend-spotting approach to unique lifestyles

Purpose
- This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach
- This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings
- The authors identified eight consumer trends, i.e. always on the go, always logged-in, quality information faster, nowism, look at me now, privacy, sustainable living and return on time (RoT), present across the three life-stage segments, i.e. young free and simple, chaos in my life and got my life back.

Practical implications
- The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value
- The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Publication: 
Strategic Direction
Author: 
Emerald Group Publishing, Limited
Document Type: 
Research
Paywall: 
$

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.