How to Use Social Media at Every Stage of the Funnel [Free Guide]

Illustration of a crowd of people being messaged by a smartphone user

This article gives a great overview of content creation on social media, teaching you how to nurture your customers in every stage of the funnel: attract, convert, close, and delight. At each stage, Hubspot provides different metrics for you to measure your success along the way. The article also features real examples of successful social content to inspire your ideas of creative social content for your customer.

Publication: 
Hubspot
Author: 
Ellen Bartolino
Document Type: 
Research
Paywall: 
Free

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