How to Use Podcasts to Grow Interest in Your Brand

Group of young people sitting in modern loft office, using smartphones to listen to podcast

This article explains why and how marketers should add podcasts to their marketing strategy. The first reason is the accessibility of podcasts—most are free and offer the ability to reach an on-the-go audience. Additionally, while 65% of the population are visual learners, 30% of the population are auditory learners, so podcasts offer the ability to reach these auditory learners through a spoken ad. Podcasts can also help in brand awareness and engagement, as podcasts are a great way to build trust between the brand and the audience. When using podcasts to grow a brand, it is important to remember that just as brands and blogs are geared toward specific audiences, so should a podcast.

Publication: 
Kick Off Labs
Author: 
John Ledgard
Document Type: 
Research
Paywall: 
Free

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