How to Use Lookalike Audiences to Generate High-Quality Leads

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Facebook’s lookalike audiences can reach high-value cold audiences even though they may never have heard of the brand. The article lists four strategies to generate high- quality leads while using a lookalike audience. First, creating a custom audience should be based on identifying high-value customers. Then, video views can be used as a measure to target users and the clicked CTA (call to action) button is a great lookalike audience to create. The last strategy is to use assertive headlines stating why customers need to know about the product or brand and then running a retargeting campaign based on the users who clicked or engaged in the original ads. With these strategies, business owners can reach new users who are most similar to their high- value customers.

Publication: 
Disruptive Advertising
Author: 
Jacob Baadsgaard
Document Type: 
Research
Paywall: 
Free

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