How to Use Facebook Lookalike Audiences to Scale Your eCommerce Business

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A lookalike audience gives you a pool of very high-performing target consumers. An interest-based audience, however, may prove to be troublesome should interests and data become outdated or misinterpreted. This article takes marketers through the process of creating a lookalike audience. Source (sometimes referred to as seed) audiences generally need to be made up of 1,000 to 50,000 people. Marketers can then select a region/country to target. The article asserts that the best percentage for a lookalike audience is 1% based on cost per lead being the cheapest.

Publication: 
AdEspresso
Author: 
Paul Fairbrother
Document Type: 
Research
Paywall: 
Free

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