How to Target Car Shoppers on Facebook, Post-Cambridge Analytica Scandal

Third-party data hasn't left Facebook altogether. Dealers need to know that Facebook is definitely still the place to reach shoppers, even without third-party data. Back in March 2018, Facebook announced an end to Partner Categories, the ad-targeting parameters that were sourced by third-party data providers like Oracle Data Cloud and Acxiom. . If you can't use Polk data to hone in on the in-market shopper, what good are Facebook ads? Talking to dealers across the United States, the move raised the question of whether Facebook advertising will still be have value. But over the summer, we've learned a lot more and here's a good read.

Publication: 
Dealer Magazine; New York
Author: 
Stoffel, Matt
Document Type: 
Research
Paywall: 
Free
Description: 
With Facebook no longer offering Partner Categories, new strategies will be needed to promote your content to interested users. Find out more.
Meta Title: 
Facebook Automotive Ad Targeting Post Cambridge Analytica

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