How to Save Up to 50% on Your PPC With the Quality Score
The Quality Score is a powerful predictor of your PPC success. A Quality Score of 10 could lead to higher rankings, more clicks and leads and save you 30% on cost per click. You can use free AdWords Performance Grader to find out your impression-weighted average Quality Score. To improve your scores, you can use ad extensions, write better ad text and bid on brand terms.