HOW MYTONA SCORED BIG WITH FACEBOOK LOOKALIKE AUDIENCES AND VIDEO ADS

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MyTona, a gaming company, achieved a 20% higher return on ad spend than on previous campaigns while working with Facebook Marketing Partner Nanigans to run large-scale campaigns for a new mobile game. The campaign used the information from customers with the highest lifetime value to create a custom audience and lookalike audiences based on them. Moreover, the campaign chose to use videos to attract potential customers rather than still images. Targeting to specific customers, and successfully customizing audiences, helped MyTona achieve a 39% increase in purchase conversion rate and 47% higher in average purchase value.

Publication: 
Nanigans Insight
Author: 
not listed
Document Type: 
Research
Paywall: 
Free

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