How Google AdWords (PPC) Does and Doesn't Affect Organic Results - Whiteboard Friday

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While pay-per-click (PPC) campaigns may be an important part of your keyword strategy, it is important to correctly attribute your success to the right strategy. It is especially difficult to combine SEO and PPC in a way that works well .. Despite many myths that paid advertising directly impacts organic search results on Google, there are still some predictable ways that paid and organic search results tend to overlap. For example, organic listings are more attractive to users overall; this means that when they see that an advertised listing also shows up on organic search results they are more likely to click on it. Therefore, an increase in pay-per-click ranking can also raise organic search click rates. Click here to find out how to align your SEO and PPC on the largest and most well-known search engine marketing platform.

Publication: 
Moz
Author: 
Rand Fishkin
Document Type: 
Research
Paywall: 
Free

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