How to Extend your Brand by Building a Podcast

Woman listening to headphones in train station

This article provides a rationale for companies to utilize podcasts as an extension of their brand. Podcast use and popularity have grown since podcasting was invented in 2004, and there are currently over 500,000 podcasts available today. Brands should leverage the reasons people listen to podcasts when creating a podcast, which include authenticity, convenience, simplicity, and nostalgia. There are many benefits for brands that create their own podcast, which include creating brand awareness and driving traffic to their website. There are many steps and established best practices for creating a podcast that are detailed in this article. Podcasts can also be used to build brand trust and recall.

Publication: 
Online Marketing Institute
Author: 
Kent Lewis
Document Type: 
Research
Paywall: 
Free

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