How the Beauty Industry is Setting the Standard for User-Generated Content

A female tourist taking a selfie while eating an ice cream and grinning excitedly.

This article discusses the use of UGC in the beauty industry. The beauty industry has used the power of YouTube users to create brand awareness, content, and engagement. Videos showcasing the use and application of beauty products make up the bulk, if not all, content. These videos build the trust of the brand, and the organic video comments help to make a brand appear more authentic. However, brands must avoid padding or faking comments, as this can destroy all trust in that brand. Beauty companies are leading the UGC standard in customer and community engagement on YouTube.

Publication: 
ekomiBlog
Author: 
TEILEN MIT
Document Type: 
Research
Paywall: 
Free

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