How B2B Marketers Can Succeed on the 6 Big Social Networks

Illustration of a computer with icons from Facebook, messaging, music, instagram, and email.

Social media remains an important platform that B2B companies struggle to use effectively for their marketing. However, there is a lot of potential for B2B companies to use social media networks for marketing. LinkedIn, Twitter, Facebook, YouTube, and Pinterest are all social media platforms that B2B companies can use for marketing. This article describes the different applications for marketing on each of these social networks. LinkedIn is very effective for lead generation, while Pinterest is a good source to spread pictures of products and infographics such as data and charts. YouTube can be an integral part of a B2B company’s SEO strategy, while Facebook can be used to build a community.

Publication: 
Hubspot Blog
Author: 
Corey Wainwright
Document Type: 
Research
Paywall: 
Free

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