How AR and VR will Reshape Shopping

This article explores the time in which augmented reality and virtual reality users believe advanced shopping scenarios will become mainstream. 17% of augmented and virtual reality users worldwide said that scenario is already mainstream. 19% of users believe it is already mainstream for shopping to be done via smartphone, and physical stores will disappear. 17% of augmented and virtual reality users believe that these technologies will make it possible to get all the benefits of shopping in a store directly on a smartphone. In a 2018 poll cited in the article, 18% of augmented and virtual reality professionals expect the retail industry to invest in the technology, by comparison only 6% reported that two years ago.

Publication: 
Emarketer Pro
Author: 
Jennifer King
Document Type: 
Research
Paywall: 
$

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.