How (and When) You Actually Should Use Direct Mail

A woman with brown hair sitting on a grey couch reading a tri-fold pamphlet. The pamphlet is blue and has the text "50% OFF"

About 64% of people visit a website and 47% visit a store as the result of the direct mail they received. In this article, Neil Patel discusses how to make a direct mail marketing campaign stand out. First of all, direct mail’s timing matters. An ideal time for businesses to send their mailpiece is during the holidays, as people are expecting to receive Happy Holiday cards. Another key event when a business should send mailpieces is on a customer's birthday, which will raise brand awareness, as well as make a good impression. Additionally, businesses should have a compelling message or offer and pair this with a follow-up after the mail is received to help gain the trust of customers and increase sales. Last but not least, businesses should aim to reach a variety of demographics and pair a digital presence with direct mail campaigns.

Publication: 
Neil Patel
Author: 
Neil Patel
Document Type: 
Research
Paywall: 
Free

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