Grocer Used Customer Data to Create Marketing Profile for Each Store Location

A leading regional grocery marketer faced declining sales revenue and market share among six flagship stores within a key geographic market. The company needed a strategy that would increase sales and allow the store to compete with surrounding grocers. The retailer chose to use data collected on consumer attitudes and behaviors to create marketing profiles for each location. After 8 weeks, the company noted a significant increase in foot traffic and store sales.

Document Type: 
Case Study

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