The GDPR is coming and will change Facebook ad targeting

The Cambridge Analytica scandal has added a layer of complexity to Facebook's ability to be certified as in compliance with GDPR. This article includes several opinions from experts about how this is going to change ad-targeting. Under the GDPR, Facebook will neither be able to collect and use data for behaviorally targeting ads, be permitted to bundle consent to serve personalized ads. The article sheds light on few options that Facebook has to be able to collect and use data for behaviorally targeting ads.

Publication: 
Digiday
Author: 
Jessica Davies
Document Type: 
Research
Paywall: 
Free

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