The Future of Marketing
In this guide, we’ll explore some of the biggest online marketing trends that you’ll be likely to encounter in the next few years, along with some tips for how you can capitalize on them. Specifically, we'll help you prepare for a future that's...personalized, integrated, native, data-driven, and mobile (and beyond). From smart content, to integrated sales/services/marketing platforms, to internet-enabled refrigerators, this guide will help you prepare for the technology (and corresponding tactics) that lie ahead. In 2017, native advertising revenues are predicted to reach about $17.5 billion. The number of internet-connected devices in the world, meanwhile, is expected to grow beyond 20 billion. Are you ready for the future?