Forrester Analytics: Video Advertising Forecast, 2018 To 2023 (US)

To attract customers with content, the purpose of the content you create must be strongly defined. Forrester created a five-year forecast of video advertising to show marketers where the industry is headed and what strategies to implement for success. The article covers a variety of topics, from the importance of distinguishing between customer-led (helping those who are making purchase decisions) and media-led content marketing (adding to the engaging and interesting content consumed online) to the difference in consumer spending among display video, social video, and television.

Ryan Skinner
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