Fender blasts digital airwaves with hyper-targeted paid social, video and display campaign

Image of a blurred guitar

Among marketing strategies, hyper-targeting can generate personalized messages to connect with customers. The guitar maker Fender provides a great example with its groundbreaking hyper-targeted campaign. Through a combination of blending customer data, combining personas with behaviors, and mapping touch points, Fender was able to generate almost 2.5 million video views and sky-high engagement rates.

Publication: 
The Drum
Author: 
Andy Black
Document Type: 
Research
Paywall: 
Free

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