Evaluation of an Augmented Reality Embedded On-line Shopping System

This study focuses on a Taiwanese shopping website that contained an augmented reality feature for customers to try on headwear. Thirty participants were recruited and the study showed that participants preferred the augmented reality instead of not having it. The augmented reality system resulted in less mouse clicks, mouse speed, and paging frequency. This indicates that augmented reality can assist customers in making more efficient shopping decisions. Reducing mouse operating time and paging can in turn reduce anxiety, making more efficient decisions.

Publication: 
Elsevier
Author: 
Chao-Hung, Wang; Yi-Chen, Chiang; Mao-Jiun, Wang
Document Type: 
Research
Paywall: 
Free
Description: 
A Taiwanese ecommerce website utilized augmented reality to allow users to try on their headwear. Learn more about the impact this had on users.
Meta Title: 
Evaluating the Impact of Augmented Reality on Ecommerce

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