Episode 7: Understanding Voice Search and the Future of SEO
According to this podcast, 30% of searches will be done without a screen by 2020. However, there are a few key differences every marketer must understand before delving into this new realm of SEO marketing. The most obvious difference between voice search rankings and typical search results is that there is usually one result for voice search, which has big implications for your results. Another difference to watch out for: voice assistants can come back to users with refinement queries, which typical searches do not have the capacity to do. Part of a Hubspot series, this podcast in particular also discusses the impact of voice search on customers' purchasing decisions. And since it can understand both pre-purchase and post-purchase, voice has the potential to go beyond changing shopping behaviors and truly change the way that the web and how commerce works.