eMarketer Releases New Addressable TV Ad Spending Estimates
According to eMarketer's latest forecast, U.S. addressable TV spending will reach $1.26 billion in 2017 - and over $3 billion by 2019! eMarketer has included broadcast and cable TV spending in this forecase, but does not include digital TV. Addressable TV ads are targeted ads delivered to the viewers' set-boxes via the provider. These ads can be viewed both during normal broadcasts and through on-demand viewing. Addressable TV has the potential to reach over 74 million households. Programmatic TV ad spending will grow from $1.13 billion in 2017 to $3.8 billion in 2019.