The Cross-Channel Difference: How Breaking Down Silos Can Boost Engagement More Than 800%
It’s been clear for a while that using multiple messaging channels to reach customers has a positive effect. But there’s a big difference between knowing that a cross-channel strategy is smart business and understanding just how much adding a second (or third) marketing channel can boost engagement. Braze (formerly Appboy) has the full scoop on what cross-channel can mean for engagement—from how each channel drives engagement to what combinations have the biggest lift. Here’s what you need to know.