Connected TV Advertising Trends in 2019
This article predicts that by 2021, connected TV users will number around 223 million and traditional TV users will decrease to 181 million people. 87% of connected TV users are usually on their phones and tablets while watching connected TV. The UK and France are predicted to have huge gains in connected TV ad revenue. Over 90% of connected TV ads are as relevant as or better than traditional TV. 89% of connected TV ads are viewed; by comparison 81% and 78% are viewed on mobile and desktop respectively.