The Complete Back-to-School Consumer and Retailer Insights Guide
85% will invest more in promotional efforts this year as a third of consumers plan to spend over $250 per child. Based on the findings of a consumer survey, retailer survey and internal retailer data analysis from RetailMeNot, mobile and social will continue to be an increasing priority for retailers, and back-to-school promotions will start earlier than ever before. But does this align with how and when consumers plan to hit the stores? Find out when and how consumers are back-to-school shopping and what your competition is planning in our full 360-degree guide. Download the 2017 back-to-school insights guide for what’s trending among retailers and consumers as they head back to the classroom.