Case Study: ADT Improves Interactive Marketing Decision-Making By Using Dashboards

We spoke with Frank Rivera, director of digital marketing at ADT Security Services, about how his team developed dashboards to make better data-driven decisions. Working with agencies BGT Partners and Razorfish, ADT has used dashboards to gain clearer visibility into the interactive marketing program's campaign-level performance as well as its impact on sales. This report outlines ADT's dashboard initiative and describes its impact on the company's ability to put key performance indicators (KPIs) in the hands of management and make the case for additional interactive marketing budget.


Osur, Ari
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