Business Drivers That Will Have a Major Effect on Their Business According to Services and Technology Decision-Makers Worldwide, Q3 2017 (% of respondents) 

In an eMarketer survey, 460 technology and services managers were asked what business drivers will have a major impact their businesses. Important business drivers include the ability to make data-driven and predictive decisions, and the utilization of hyper-personalization to customize products and messages.

Publication: 
eMarketer Pro
Author: 
eMarketer
Document Type: 
Research
Paywall: 
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