Building Buzz and Episodes with Bite-Sized Content: Portlandia's Formula for Turning a Video Project into a Television Series

Media consumers have grown accustomed to content that is broken down into digestible chunks. Portlandia, an Independent Film Channel (IFC) comedy series that affectionately satirizes Portland, Oregon's hipster culture, offers a model of how to attract online viewers and create television programming using short videos intended for a niche audience. IFC promotes these decoupled, song-length clips online and encourages sampling and sharing. Using interviews and an analysis of the program's structure and content, this case study explores how Portlandia takes advantage of the synergy between television and new media, and the way audiences consume video programming in the digital age.

Journal of Broadcasting & Electronic Media
Powers, Elia
Document Type: 

Leave a comment

Comment Policy
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.