Brief: Why You're Stuck With Content And Commerce Platforms For Now

Most firms in Asia Pacific have discrete brand and commerce platforms, as they serve different objectives. But to delight empowered customers, firms must deliver exceptional customer experiences (CX), including ensuring consistency during the explore and buy phases of the customer journey. This report analyzes the steps that eBusiness and channel strategy pros must take to rationalize technology platforms supporting eCommerce.

Forrester Report
Teo, Clement; Zoia, Gabriella; Birrell, Rachel; Zhang, Flora
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