Auto Dealer Increases Automotive Sales to Customers with Lower Credit Scores

Sunrise Auto Sales of Milwaukie, Oregon, wanted to increase auto sales at their dealerships. Sunrise Auto Sales wanted to increase sales in its dealership with prospective customers who face financial hardships. A marketing team advised Sunrise of a strategy that focused on generating leads by using a targeted postcard marketing campaign to remove hesitations prospective customers have with buying from them.

Document Type: 
Case Study

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