Audience for connected tv grows, but ad spending has lagged
In this article, it is determined that over 55% of the U.S. population is a connected TV user and that there are nearly 89 million households. Marketers feel that the connected TV market is very fragmented but because of the quick adoption, ad spending will soon catch up. In 2018 there was $8.2 billion spent on advertising on connected TV, up 75% from 2017. 70% of all global TV shipments in 2018 will be connected TVs.