Apparel Store Generated Over 900% ROI through Direct Mail Campaign
Sports Addicts LTD runs three New Balance athletic apparel stores in Arizona — Arrowhead, Chandler and Scottsdale. The retailer was seeking marketing opportunities to increase business in the New Year. Their goal was to reach 30,000 existing customers with their direct mail campaign. The immediate response to their first round of postcards generated $277,562 in sales, a return on investment of 963%.