'Advertisers think it’s just like buying digital’: Myths of connected TV advertising
Connected TV is becoming more popular, as the number of digital video impressions on connected TV surpassed those on mobile this year. Connected TV refers to videos that are streamed through the internet and viewed on TV screens. Some of the topics addressed in this article are the difference between connected TV and OTT, the availability and price of inventory on connected TV, and the tracking limitations that currently exist for advertisers on connected TV. The authors also discuss the programmatic inventory available, fraud concerns for advertisers on connected TV, and the types of inventory available on connected TV, which extend beyond only the video ad format.