Adapting to the pace of omnichannel commerce

In February and March 2016, content and demand generation services provider WBR Digital and emarketing marketing automation service provider emarsys surveyed 254 retail professionals in the US at companies with annual revenues under $100 million.

According to the data, 81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention. Email’s usefulness was followed by that of other digital tactics like organic search at 62% for acquisition and social media at 44% for retention—both rated effective by far fewer respondents than chose email.

Publication: 
WBR Digital & emarsys
Author: 
WBR Digital & emarsys
Document Type: 
Research
Paywall: 
$

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