7 Deadly AdWords Mistakes That’ll Make You Broke (And How to Fix Them)
This article goes in depth on the mistakes you may be making when you use AdWords, such as not using negative keywords. More than that, Neil Patel explains how to optimize different AdWords options for your business. For example, ad extensions can help you write effective ad copy using rich snippets that already have a guaranteed high click-through rate. Patel also explains how to make sure your SEO strategy pans out in the long run by merging it with metrics like customer lifetime value and conversions. Use this article to align your search keyword strategies so that the right people are reaching your content.