3 ways you can combine print and digital marketing campaigns

Everything old is new again. Here are three steps to begin merging print in a digital-driven market: 1. Direct mail is one of the most measurable forms of media. Get people to opt in to receive your direct mail catalog through a digital campaign and then use the predictability of direct mail to drive other aspects of your online campaign. 2. Adding QR Codes along with personalized URLs to printed mail can help drive traffic to online campaigns. 3. Combine social media and in-person displays, such as inside the booth at an industry event. For example, you could feature a touchscreen kiosk that encourages people to follow you on Facebook or Twitter in return for the chance to win a grand prize.

CIO; Framingham
Alton, Larry
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