21 Stats That Prove Your Brand Needs More User Generated Content

Puzzle made from faces, half completed.

This article uses statistics to explain that brands need to increase their amount of user-generated content. Fifty percent of consumers want a brand to tell them what type of content to create and share; however, only 16% of brands have a process in place to manage UGC. UGC supports many aspects of marketing. UGC-based ads have higher rates of engagement with a lower cost per engagement. On YouTube, UGC content has ten times as many views compared to content created by the brand. UGC has also contributed to success for B2B marketing when businesses have the employees of their brand create content.

Publication: 
SocialToaster
Author: 
Austen
Document Type: 
Research
Paywall: 
Free

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