12 dazzling examples of direct mail design

Man's hands opening a white paper box with a red heart wrapped in twine

This article introduces 12 tips for creating an innovative direct mail piece. Some ideas include using interesting characters, subtle textures, creative die cut windows or confrontational images so that the mail piece can better attract the recipients’ attention. Also, 3D objects can be put onto the mail piece and small unique touches can be used for sealing the envelope. Additionally, the address area of an envelope should be paid attention to as it is the best place to tell the recipients about what is inside. Besides the traditional envelope, including a free gift inside the mail piece provides an excellent reason for the recipient to open the piece of mail.

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