12 Brilliant Direct Marketing Pieces You Have to See
Direct mail should grab recipients' attention and create connections with customers; therefore it is important to make an effective and creative direct mailpiece. Take IKEA as an example, which adds a 3D pop-up object in their mailpiece, impressing recipients in a surprising way and thus enhancing the brand awareness. Besides creating an innovative direct mailpiece, there is another aspect that needs to be considered while running a direct mail marketing campaign. Businesses should pay attention to the variety and size of the audiences they want to target, as these are essential components that affect total budget.