12 Brilliant Direct Marketing Pieces You Have to See

A paper plane made out of thick paper displayed with the background blurred out

Direct mail should grab recipients' attention and create connections with customers; therefore it is important to make an effective and creative direct mailpiece. Take IKEA as an example, which adds a 3D pop-up object in their mailpiece, impressing recipients in a surprising way and thus enhancing the brand awareness. Besides creating an innovative direct mailpiece, there is another aspect that needs to be considered while running a direct mail marketing campaign. Businesses should pay attention to the variety and size of the audiences they want to target, as these are essential components that affect total budget.

Nate McGuire
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