10 Statistics You Need to Know About Influencer Marketing

The advent of the social media age has transformed the way marketers approach their customers. Often a message, no matter how carefully constructed, will fall short of marketing goals if sent through a medium that the customer does not trust or connect with. Influencer marketing is a strategy to approach customers in a meaningful medium, but there are many unanswered questions with this newly developing tactic. Why does influencer marketing work? How do we know it’s effective? What are associated costs and how do you get started? This article from Influence.co answers these questions with an assortment of statistics about this fresh new marketing strategy.

Faith Hartley
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