10 Creative Direct Mail Examples

Woman in blue shirt opening a card. Her hands are pulling a white piece of paper with scalloped border out of a brown envelope

Creating an innovative direct mail campaign can elicit a solid call to action and increase the market sale. This article lists 10 successful direct mail campaigns. One example is the World Water Day mailing piece, which uses a special texture so that the letter cannot be read until exposed to water. This innovative mailpiece can enhance the awareness of recipients about Water Day. Furthermore, the business should aim to improve the interaction with their audience while running a direct mail campaign. For example, by placing a tiny player with a speaker inside sea shells onto their mailpiece, Voyanga gave recipients of their direct mail campaign a deep impression of listening to the sea.

Publication: 
Urban River
Author: 
Not known
Document Type: 
Research
Paywall: 
Free

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