There are currently 1309 Research Documents/Articles and Case Studies Available

Date Title Document Sourcesort descending Publication Pay/Free
6/2011 How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities Research Journal of Marketing Research $
7/2013 How to Find a Data Provider That Suits Your Digital Marketing Needs Research Gartner $
10/2014 Internet Versus Television Advertising: A Brand-Building Comparison Research Journal of Marketing Research $
2/2018 The Current State of Marketing Measurement and Attribution Research Bright Funnel Free
7/2015 Ad Campaigns Reimagined Research Acxiom Free
6/2016 Market Guide for Customer Journey Analytics Research Gartner $
4/2017 Adopt an App+ Strategy, Move Beyond Apps to Win, Serve and Retain Your Customers Research Forrester Free
4/2015 System and method for specification of a marketing mix econometric model using feedback from a digital attribution system Research Technical Disclosure Commons Free
6/2016 The Strategic Role Of Identity Resolution Research Forrester Free
7/2012 Social Media Marketing and Brands' Social Marketing Behavior Research Central European Business Review Free
6/2016 DIGITAL SHOPPER MARKETING TRENDS IN THE US Research eMarketer Free
8/2012 How to Integrate Social Media Into Your Marketing Communications Strategy Research Gartner $
8/2016 The Future Of Email Hinges On Context Research Forrester $
3/2019 Voice Search for Local Business Study Research brightLocal Free
12/2012 Audience As Product: Identifying Advertiser Preferences Research Journal of Media Business Studies $

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