There are currently 1309 Research Documents/Articles and Case Studies Available

Date Titlesort descending Document Source Publication Pay/Free
6/2016 Using lift-testing to measure the true value of digital marketing in the cross-device world Research Applied Marketing Analytics $
7/2015 Using Mobile Geoconquesting to Steal Customers From Competitors Research Gartner $
9/2016 Using Online Message Testing to Evaluate TV Ads, Select Effective Messaging, and Improve Public Health Campaigns Research Social Marketing Quarterly $
7/2013 Using social media for arts marketing: theoretical analysis and empirical insights for performing arts organizations Research International Review on Public and Non - Profit Marketing $
3/2013 Using the customer journey to road test and refine the business model Research Strategy & Leadership $
1/2016 Value Creation in an Omnichannel World: Understanding the Customer Journey Research Conference Paper from University of St. Gallen Free
3/2012 Value Propositions and Marketing Objectives Research Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor, Second Edition $
8/2012 Value Your Subscribers More Accurately Research Forrester $
11/2015 Vendor Landscape: Gamification Solutions For Strategy And Execution Research Forrester $
8/2016 Vendor Landscape: Marketing Measurement And Optimization Solutions Research The Marketing Measurement And Insights Playbook for 2016 $
10/2016 Vendor Landscape: New Technologies Make B2B Marketing Performance Management A Reality Research Forrester Free
5/2016 Video Ads in Social Media: With a Full Slate of Ad Products, the Social Properties Take Aim at TV Research eMarketer Free
4/2015 Video Advertising Benchmarks: What Metrics Can (and Can't) Tell You About the Bigger Picture Research eMarketer $
3/2016 Virtual & Augmented Reality: The Future of Immersive Marketing Research Catalyst Free
1/2016 Virtual & Augmented Reality: Understanding the Race for the Next Computing Platform Research Goldman Sachs Free

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